I have worked on a fair few manifestos in my time. For Labour, UNISON and a range of campaigns. I can honestly say that the Scottish Labour manifesto for this General Election is, without doubt, the best.
Manifestos are almost always a team effort and have some form of lay democratic governance to approve them – unless you are the Brexit company of Nigel Farage! The value of this approach is that a range of people, with different knowledge and lived experiences bring more to the table. Yes, it takes longer and is a challenge to bring together, but the final result is always better. Even for political manifestos, which often have to be pulled together in just a few days.
Most manifestos will be high-level documents, and it can be a challenge not to get bogged down in detail, blunting the key messages. This is easier for short campaign manifestos focused on a particular issue. Political parties (unless you are Farage and Co) have to cover the full range of topics and that inevitably involve some compromises on detail.
Sadly, few voters actually read all or even large sections of an election manifesto. Although I am always pleasantly surprised by the number of questions we are asked and the download numbers. Even in the electronic age, significant numbers of people still come to campaign offices and ask for one.
Of course, many more will see the highlights in the media and through membership organisations they belong to. Sadly, this doesn't mean even basic facts are understood. For example, the guy on Question Time who vehemently asserted that as someone who earned over £80,000 he wasn't only not in the top 5%, but he was actually in the bottom 50%. Shockingly, Fiona Bruce didn't immediately realise this was nonsense, or that no one whispered into her earpiece.
Like many on social media, my immediate reaction was to wonder what employer paid such an idiot those wages. However, on reflection, it brings home how much work we still need to do to explain the facts about our economy and make a case for progressive taxation. And, as in other European countries, the benefits of a more equal society and the social wage. We should make The Spirit Level compulsory reading!
So, why is the Scottish Labour manifesto the best I have worked on? Primarily because it not only recognises the key challenges facing Scotland and the UK – it provides the investment to act.
It starts with the biggest global challenge, the climate emergency. The manifesto doesn’t just give us another round of targets and ambition, it invests in the solutions. From building and retrofitting warm homes, to jobs and a Just Transition to new industries, a new energy system and public transport including 4,200 new green buses. From the environment to our food production this a comprehensive response to the crisis.
The second and linked challenge is inequality. Here the manifesto sets out a range of actions that will go a long way towards eliminating poverty. Building 120,000 council and social houses, regulating private landlords, scrapping Universal Credit, free broadband, free school meals, social care reform, a £10 minimum wage and the biggest expansion of employment rights in history. These and many more are the measures we need to move from good intentions to practical action.
For those who have said to me, ‘it’s pie in the sky’, it can’t be afforded. I say you haven’t met the Shadow Treasury Team! The Grey Book sets out the costings in more detail than any opposition party has ever done, and in my view, they have taken a pretty conservative approach to many key assumptions. I have worked on government projects that have been less well costed.
I could go on, and probably will before this election is over, but I would urge everyone to read this manifesto. I have been around long enough to remember the hype, compromises and timidity we have seen in the past from all political parties. This manifesto really is transformative – it is real change!